http://brooksjordan.disqus.com/enThu, 23 Oct 2008 17:39:56 -0000http://brooksjordan.name/blog/?p=221#comment-3263285I'm a believer "the medium is the message", but I think a lot of people are just applying tools and tactics without thinking about the messages they send.Taylor DavidsonThu, 23 Oct 2008 17:39:56 -0000http://brooksjordan.name/blog/?p=221#comment-3238923More the former. . . but in truth I don't see how you can separate the platform and the media, although we're all doing a pretty grand job of it right now.brooksjordanWed, 22 Oct 2008 18:01:42 -0000http://brooksjordan.name/blog/?p=221#comment-3222634I'm cynical, but I think it's a lack of vision, and lack of ideas, and an unwillingness to take the "risks" about exploring what ads could be. <br> <br>Or maybe it's just that people are focusing their "ad innovation" on the tools and platforms to connect rather than the ads themselves.Taylor DavidsonWed, 22 Oct 2008 00:53:07 -0000http://brooksjordan.name/blog/?p=221#comment-3222587I think you're right, Taylor. It's going to take much better measurement and some really good success stories of how distributed marketing works, and a little bit of that is happening. <br> <br>But I also think there's very little discussion about what ads could be - even in agencies and tech/media companies - where people work on them every day. <br> <br>I know there's lots of talk about it, so why such little progress in the last three years?brooksjordanWed, 22 Oct 2008 00:47:13 -0000http://brooksjordan.name/blog/?p=221#comment-3222374Many (mostly older) companies still think of their websites as the only important destination and that any interactions online that do not occur through their website are of infinitely lower value. <br> <br>I know, it may not make sense to you or me or web-centric people, but it's still alive and well in most traditional marketing and web IT departments. <br> <br>It's not terribly surprising based on how they measure marketing success: most companies do little to measure marketing and interactions outside of what they control. <br> <br>Unless you're the boss, you only do what you can defend by measuring it.Taylor DavidsonWed, 22 Oct 2008 00:19:25 -0000