Brooks Jordan - Latest Comments in Forget the Puny Network, Build An Ecosystem

Re: Forget the Puny Network, Build An Ecosystem

Taylor Davidson — Wed, 07 Jan 2009 12:45:16 -0000

Open beats closed, right?

Re: Forget the Puny Network, Build An Ecosystem

brooksjordan — Wed, 07 Jan 2009 12:25:09 -0000

Marketing online has to become a conversation with standards, and it's a long way from that now. If they'd work together to create such an ecosystem, then they could all make money, sooner.

Re: Forget the Puny Network, Build An Ecosystem

Taylor Davidson — Tue, 06 Jan 2009 22:59:27 -0000

That's a good question: what do they really "own"? Proprietary information / data created by the success and pricing of their network? Unique distribution channels? Client relationships?

I'm curious, how can the agencies create a new media ecosystem? I don't know much about the current process and ecosystem, only a suspicion it's fragmented, opaque and inefficient. Please correct me if I'm wrong...