http://brooksjordan.disqus.com/enSat, 30 May 2009 08:02:16 -0000http://brooksjordan.name/2009/05/29/good-and-timely/#comment-10290857<p>Great points: the way forward is less about unifying the parts of the existing chain, more about delivering a new chain based on the best ways to create and deliver ads; the old system worked in the old reality, but fails in the new reality.</p><p>But that's just repeating your thoughts back to you; your best point is "subvert rather than unify". Replacing the existing ad ecosystem isn't going to happen until an alternative has been "proved"; too much incumbent thought, people and "best practices" for people to jump to an unknown without "proof" of a better model. Subversion offers the opportunity to develop and test and "prove" an alternative model and test ways to create and deliver ads.</p><p>The fact is, unifying a broken model still leads to broken model; a great point and reach to *nothing* is still nothing.</p><p>So a question: instead of "location, location, location", is it "content, content, content", knowing that if the content is right, people will share and deliver it to the right locations? Simplistic, yes, because content is in the eye of the beholder, which cares about right content at the right time in the right place (i.e. relevance), but given a focus, what is the right place to start (start, not end) to subvert the ecosystem? </p>Taylor DavidsonSat, 30 May 2009 08:02:16 -0000